As investment management becomes "commoditized" more and more advisors will offer nearly identical baskets of low-cost ETFs. The create-your-own index strategy can put you back in the driver’s seat, says FTJ FundChoice's Dean Cook.
The $8.6 billion iShares Edge MSCI USA Momentum ETF, or MTUM, has trailed the S&P 500 Index by almost 4 percentage points since the beginning of January.