“People are looking at the U.S. equity market and seeing the rebound, and they want a piece of that."

Vanguard's ETFs attracted inflows of $89 billion in the first half of 2020, compared to $38 billion in inflows for BlackRock.

Industry- and sector-specific ETFs gathered $18 billion in net inflows in the first half of the year, a strong showing for a small asset class.

The firm will launch four actively managed equity ETFs this year, with plans to cover other asset classes over time.

Look beyond a fund’s published alpha.

Vanguard Group and State Street Corp. say they’re in wait-and-see mode as active, non-transparent funds take their crucial first steps in the $4.3 trillion U.S. arena for ETFs.