In this week's funds news, PGIM and SEI get into the direct indexing game and "The Convexity Maven" joins Simplify Asset Management.

The $194 billion VOO added $8.7 billion on a single day this week, two months after a record withdrawal.

Wood’s ARKW was one of last year’s top-performing equity ETFs with a 154% rise and is up another 16% so far this year. Meanwhile, the sports betting platform’s shares have risen more than 27% in 2021.

Gamma squeezes are the talk of both Wall Street and the amateur crowd following the GameStop drama.

O'Shaughnessy's Canvas platform benefits from #fintwit celebrity endorsements and has nine RIAs onboard. But what does the rapid growth mean for broader advisor appetite for direct indexing?