Some investors are preparing for the next spike.

SoFi, an online financial services firm, is the first company to offer zero-fee ETFs, but it likely won’t be the last.

SoFi's two zero-fee ETFs, which plan to waive charges for a least the first year, will focus on U.S. stocks.

For the first time in five years, active U.S. equity funds had better flows than passive funds, according to Morningstar.

Financial firms introduced a slew of products that didn’t charge fees last year. Investors yawned.

In recent history, AGFiQ, Barclays iShares and Invesco have been among the top exchange-traded product issuers for diversifying a client’s portfolio, which may help soften the blow of equities’ volatile drawdowns.

Almost 40 percent of insurers aren’t using ETFs more than a year after the National Association of Insurance Commissioners rewrote its accounting rules in an attempt to loosen the restrictions.

The mortality rate for exchange-traded funds is high. A catchy ticker symbol can help.