The Most, and Least, Readable Asset Manager Websites

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1. Putnam Investments

Website: www.putnam.com

Readability Score: 66

Passive Language Score: 4%

Long Sentences Score: 7%

Word Complexity Score: 1.52

2. Boston Partners

Website: www.boston-partners.com

Readability Score: 42

Passive Language Score: 7%

Long Sentences Score: 16%

Word Complexity Score: 1.02

3. Vanguard Asset Management

Website: https://investor.vanguard.com/corporate-portal

Readability Score: 55

Passive Language Score: 7%

Long Sentences Score: 16%

Word Complexity Score: 2.00

4. AllianceBernstein

Website: www.alliancebernstein.com

Readability Score: 41

Passive Language Score: 11%

Long Sentences Score: 19%

Word Complexity Score: 1.64

5. Morgan Stanley Investment Management

Website: www.morganstanley.com/im.us.html

Readability Score: 41

Passive Language Score: 7%

Long Sentences Score: 28%

Word Complexity Score: 1.89

MFS Investment Management

Website: www.mfs.com/content/en_us.html

Readability Score: 40

Passive Language Score: 11%

Long Sentences Score: 26%

Word Complexity Score: 1.71

7. BlackRock

Website: www.blackrock.com/investing

Readability Score: 39

Passive Language Score: 10%

Long Sentences Score: 26%

Word Complexity Score: 1.90

8. Federated Investors

Website: www.federatedinvestors.com/FII/home.do

Readability Score: 34

Passive Language Score: 10%

Long Sentences Score: 15%

Word Complexity Score: 2.14

9. Franklin Templeton

Website: www.franklintempleton.com

Readability Score: 48

Passive Language Score: 12%

Long Sentences Score: 17%

Word Complexity Score: 2.93

10. T. Rowe Price

Website: www3.troweprice.com/usis/corporate/en/home.html

Readability Score: 40

Passive Language Score: 8%

Long Sentences Score: 34%

Word Complexity Score: 1.81

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10. Wells Capital Management

Website: wellscap.com

Readability Score: 32

Passive Language Score: 9%

Long Sentences Score: 33%

Word Complexity Score: 2.29

9. Neuberger Berman

Website: www.nb.com/pages/public/en-us/funds.aspx

Readability Score: 36

Passive Language Score: 13%

Long Sentences Score: 24%

Word Complexity Score: 2.56

8. Dimensional Fund Advisors

Website: us.dimensional.com

Readability Score: 31

Passive Language Score: 12%

Long Sentences Score: 28%

Word Complexity Score: 1.94

7. AQR

Website: www.aqr.com

Readability Score: 39

Passive Language Score: 12%

Long Sentences Score: 35%

Word Complexity Score: 2.68

6. Loomis Sayles & Company

Website: www.loomissayles.com

Readability Score: 35

Passive Language Score: 19%

Long Sentences Score: 16%

Word Complexity Score: 4.91

5. Northern Trust Asset Management

Website: www.northerntrust.com/asset-management/united-states

Readability Score: 30

Passive Language Score: 11%

Long Sentences Score: 22%

Word Complexity Score: 5.53

4. Principal Global Investors

Website: www.principalglobal.com

Readability Score: 25

Passive Language Score: 9%

Long Sentences Score: 26%

Word Complexity Score: 6.78

3. Wellington Management

Website: www.wellington.com/en

Readability Score: 32

Passive Language Score: 19%

Long Sentences Score: 34%

Word Complexity Score: 2.32

2. Affiliated Managers Group

Website: www.amg.com

Readability Score: 27

Passive Language Score: 14%

Long Sentences Score: 36%

Word Complexity Score: 2.49

1. Mellon Capital

Website: www.mcm.com

Readability Score: 27

Passive Language Score: 22%

Long Sentences Score: 36%

Word Complexity Score: 2.47