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Why Riskalyze Is Now NitrogenWhy Riskalyze Is Now Nitrogen

What drove Aaron Klein, who helped create and design the Riskalyze brand, to rebrand the firm as Nitrogen?

July 3, 2023

 


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Sometimes a successful brand focuses client attention on what a company was, not what it has become. Riskalyze, which started as a risk tolerance documentation solution, had grown into a comprehensive client engagement platform for wealth management firms. Aaron Klein, its co-founder and chief executive officer, says Nitrogen, like its namesake element, better reflects what the company now is — an essential catalyst for growth.