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Tally App Launches Robo Advisor for DebtTally App Launches Robo Advisor for Debt

The robo service analyzes which card to pay first and pays cards on time.

Samuel Steinberger, Senior Technology Editor

August 17, 2018

1 Min Read
Tally app mobile
Image via Tally

Debt management app Tally recently launched a robo-advisor called Tally Advisor, to help manage credit card debt, according to Forbes. It also raised $42 million in funding.

The robo service analyzes which card to pay first, based on annual percentage rates and outstanding balances, and pays cards on time, after the user pays Tally. There are no fees because the service charges interest on the amount it has to borrow to pay back the credit card companies.

While only offering hints on the eventual expansion of the tool, fintech companies have used debt management services to “gateway” customers into their investing products. One example, SoFi, began as a service to refinance student loans in 2011 and launched its SoFi Wealth investment management product 6 years later.

“Tally’s long-term vision is to automate everything related to personal finances,” said company spokesperson Frances Cohen, who noted the app was built with expansion in mind. The app uses data providers Yodlee and Plaid.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger