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HSA Provider Lively Adds Automated Investing, Access to DFA FundHSA Provider Lively Adds Automated Investing, Access to DFA Fund

The direct-to-consumer HSA provider partnered with Devenir to give consumers access to automated investing features.

Samuel Steinberger, Senior Technology Editor

August 6, 2020

1 Min Read
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Andrii Dodonov/iStock/Getty Images Plus

Direct-to-consumer HSA provider Lively is partnering with HSA investments research and tool provider Devenir to give investors access to an automated investing product, which includes access to a DFA fund, according to an announcement.

Called HSA Guided Portfolio, the feature helps HSA participants invest their assets across a range of funds, with no investment thresholds. The service costs 50 basis points.

Minneapolis-based Devenir has specialized in health-based accounts since 2004 and offers automated rebalancing and guides to asset allocation based on users’ risk preferences and time horizons. The funds available to HSA Guided Portfolio users are all mutual funds.

Lively already provided access to TD Ameritrade self-directed brokerage accounts and noted that more than 20% of its account holders already invest in HSA funds, compared with an average of 4% across the rest of the industry. 

“Investing should be accessible to all HSA account holders, so we’re thrilled to add HSA Guided Portfolio to our already robust investing offering,” said Alex Cyriac, CEO and co-founder of Lively, in a statement. “By offering industry-leading investment solutions, we help each account holder make their money go further by investing in the way that is right for them.”

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger