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Holistiplan Announces Revamped Pricing, New FeaturesHolistiplan Announces Revamped Pricing, New Features

Holistiplan's planned improvements include support for ACA subsidy calculations and AMT.

Samuel Steinberger, Senior Technology Editor

October 31, 2019

1 Min Read
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Holistiplan co-founder Roger PinePhoto by Samuel Steinberger

Digital tax return review and planning tool Holistiplan will be offering new pricing tiers beginning November 11, the firm revealed in an announcement. Alongside revamped pricing, the firm plans to add a number of new features, including support for Alternative Minimum Tax features, over the next month. Founded by Roger Pine and Kevin Lozer, Holistiplan won XY Planning Network’s 2019 fintech competition last month

Holistiplan users currently have three pricing tiers, plus an enterprise option, that ranges from 10 returns per month to 300 returns per month (from 120 returns per year up to 3,600 returns per year). Users pay a monthly fee. 

The pricing revamp, however, will be based on tax returns uploaded per year—and charged at an annual rate. Holistiplan users who purchase access to the tool after November 11 will incur an annual fee ranging from $449 for 50 tax returns uploaded per year all the way up to $30,000 for 5,000 tax returns. Legacy users will retain their current pricing structure. 

After adding support for Forms 8889, 8959 and 8960 and Schedule SE in October, Pine and Lozer plan to make usability improvements to the main dashboard and tax scenario screens. “We let form follow function so far, but the time has come to let form catch up a little bit,” the duo noted in their announcement. The firm will also be adding support for AMT, Affordable Case Act subsidies and—following Thanksgiving—“officially” beginning work on 2019 tax forms. 

The firm is also hiring new personnel, due to demand generated from the more than 300 subscribers using the tax tool.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger