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A Look at Scale Across Automated Investment PlatformsA Look at Scale Across Automated Investment Platforms
How do the robos measure up to each other?
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![robointro robointro](https://eu-images.contentstack.com/v3/assets/bltabaa95ef14172c61/blt036b83b9984f66cc/672b71282b241e5fe1aebca3/AUM-robo-gallery-intro.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
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Now that we’re a few years into the robo revolution, it’s a good time to take a step back and assess the automated investment platform landscape.
Somewhat predictably, platforms associated with “legacy institutions” dominate the landscape as compared to their “built-from-scratch” peers, despite that the latter robos exist for longer.
Within the built-from-scratch category, so-called second generation robos are having a difficult time accumulating assets under management, but appear to excel at attracting clients.
Here are some other observations that we found interesting.
Source: Backend Benchmarking, company data and SEC filings