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RIA Edge Podcast: Merit’s Kay Lynn Mayhue on Building a National Wealth Management FirmRIA Edge Podcast: Merit’s Kay Lynn Mayhue on Building a National Wealth Management Firm

Merit Financial Advisors President Kay Lynn Mayhue provides a look under the hood at the firm's recent acquisitions and rapid growth.

Mark Bruno, Managing Director, Wealth Management

December 21, 2021

 

schwab-advisor-services-ria-edge-logo.pngSponsored by Schwab Advisor Services

 

A small, but growing, number of influential independent advisory firms are on the fast track to becoming truly national wealth managers. M&A has been a tool that has allowed regional firms to expand their footprints, and Merit Financial Advisors is perhaps one of the industry’s best examples of how strategic M&A can be transformational—and ultimately lead to accelerated growth. 

In this episode of RIA Edge, Mark Bruno, managing director at Informa Wealth Management, speaks with Kay Lynn Mayhue, CFP, AEP, RFC, president of Merit Financial Advisors, about her firm’s rapid growth in recent years. 

Kay Lynn offers a look under the hood at some of Merit’s recent acquisitions, while also providing more detail on the strategic partnership the firm formed with Wealth Partners Capital Group and a group of private investors led by HGGC. 

Specifically, Mark and Kay Lynn discuss:

  • Merit’s growth trajectory and plan to reach $10 billion in AUM

  • How Merit evaluates acquisition targets and opportunities

  • How Merit’s organizational structure is evolving to facilitate future growth

  • Insights into Merit’s 2022 pipeline and future M&A strategy

Listen to the RIA Edge Podcast

About the Author

Mark Bruno

Managing Director, Wealth Management, Informa Connect

Mark Bruno is Managing Director, Wealth Management at Informa Connect. In his role, Mr. Bruno leads the company’s Wealth Management media and event properties, which currently consists of WealthManagement.com, Inside ETFs and Inside WealthStack. He is also charged with driving several innovative new community and advisor-based initiatives, including the launch of the new RIA Edge podcast, event and webcast series.

In addition, Mr. Bruno is overseeing strategic partnerships and acquisitions to accelerate Informa’s growth within the financial advisor and wealth management communities. Mr. Bruno brings over 20 years of experience in the wealth management and asset management industries to Informa, including prominent leadership roles in industry media, research, and consulting organizations.

Before joining Informa Connect, Mr. Bruno was a Managing Director at ECHELON Partners, where he provided investment banking, consulting and valuation services to wealth managers. Mr. Bruno specialized in helping RIAs with a range of strategic initiatives, and his areas of expertise include organizational design and assessments, compensation consulting and succession and continuity solutions.

Prior to joining ECHELON, Mr. Bruno was the Managing Director and Associate Publisher at InvestmentNews, where he was responsible for overseeing a wide range of businesses, including IN’s research, content strategy, digital, custom publishing and sales groups. Mr. Bruno was with InvestmentNews for 12 years and helped establish the company as the leading B2B media brand in the wealth management industry. He played an integral role in the sale of InvestmentNews from Crain Communication to Bonhill Plc in 2018.

Mr. Bruno is an award-winning journalist, author and researcher who has written and edited for a number of financial publications over the past two decades, including InvestmentNews, Financial Week, Pensions & Investments and U.S. Banker. Mr. Bruno has also been featured in the Wall Street Journal, Forbes and the Chicago Tribune for his expertise in wealth and investment management. Mr. Bruno has received numerous accolades for his writing and reporting, including the American Business Media's prestigious Jesse H. Neal Award, and for his breaking news coverage and analysis of the financial services industry by The Society of American Business Editors and Writers. Mr. Bruno is the author of Save Now or Die Trying: Achieving Long-Term Wealth In Your 20s and 30s, one of the top-selling retirement planning books of 2007.