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Paper Millionaires Looking for 'Pre-Wealth' ManagementPaper Millionaires Looking for 'Pre-Wealth' Management

What's the solution for startup denizens that don't understand options and planning? Another startup.

Samuel Steinberger, Senior Technology Editor

January 15, 2020

1 Min Read
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Secfi CEO Wouter Witvoet

Woe to the “paper millionaire” without “pre-wealth” management. After losing his “entire equity stake” because of an unexpected tax payment, former startup employee Wouter Witvoet decided to found his own company, Secfi. The financial services firm is designed to help startup employees exercise stock options and wait until an IPO or exit to make payments, according to a TechCrunch report.

Secfi raised $7 million in venture funding from investors and is now partnered with New York hedge fund Serengeti Asset Management. That partnership enabled a $550 million arrangement to facilitate financing. Others in the space include Section Partners; Quid, the loan arm of Troy Capital Group; and ESO Fund. The latter has been providing financing since 2012. 

Secfi is just one alternative to the “Quora rabbit holes” that startup employees are encountering, noted the article. “As more money gets directed from these behemoth funds toward ‘pre-wealth’ financial services, you can expect to see more startups like Secfi popping up,” it concludes. For its part, Secfi published plans to offer trust and estate planning, particularly tax-efficient gifting. It did not provide a date for when that service might launch.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger