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Carson Wealth Takes Stake in Worsfold Wealth ManagementCarson Wealth Takes Stake in Worsfold Wealth Management

The Iowa-based wealth management office left Wells Fargo, exchanging equity for Carson capital.

Samuel Steinberger, Senior Technology Editor

January 8, 2019

1 Min Read
Joel Worsfold
Joel Worsfold

Worsfold Wealth Management, headquartered in Des Moines, Iowa, and led by Joel Worsfold, is leaving Wells Fargo to join Carson Wealth, according to a company announcement. Worsfold and his team of three financial services professionals managed $380 million in assets, advising a total of $500 million in assets, while associated with Wells Fargo. As part of the agreement, Worsfold Wealth Management will now be associated with Cetera Advisor Networks.

The move is part of Carson Wealth’s business of buying stakes in partner firms. As a minority owner, Carson Group will get a percentage of profits from its 25 percent stake in the Iowa-based wealth management company.

Worsfold Wealth Management will be able to extend better services to its clients, including improved back-office operations and financial planning, according to the firm’s owner. The technology offered by Carson was also a factor.

The firm offers private investment management and wealth management services, according to archived records. Worsfold had been recognized as a “Premier Advisor” since 2012, because of the business production and educational and professional achievements he had displayed, according to a profile hosted by his former firm.

“This decision represents a monumental move to not only improve the financial health and stability of our business but the actual physical health of our team, including myself,” said Worsfold in a statement. “We needed a trusted partner that could support us with better technology and a seamless experience.” Worsfold will remain as the active majority owner of the firm and the strategic decision-maker for operations and business decisions in the Des Moines office. Carson Wealth now counts 13 locations in 9 states, according to company figures.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger