Behavioral Finance and Wealth ManagementBehavioral Finance and Wealth Management

Sponsored by The American College of Financial Services

Successful wealth managers deploy a range of behavioral finance techniques to help clients reach goals.

One useful tactic is the bucketing approach. In this video clip from The American College of Financial Services, behavioral finance professor Benjamin Cummings, explains a useful way to incorporate behavioral finance into investment management.

Understanding how to talk to clients about goals is an aspect of behavioral finance that is covered in depth by The College’s new Wealth Management Certified Professional designation®, or WMCP®.