How To Find the Best Style ETFs 2012How To Find the Best Style ETFs 2012

How To Find the Best Style ETFs

Finding the best ETFs is an increasingly difficult task in a world with so many ETFs to choose from.

You Cannot Trust ETF Labels

There are at least 38 different large cap value ETFs and at least 216 ETFs across all styles. Do investors need that many choices? How different can the ETFs be?

Those 38 large cap value ETFs are very different. With anywhere from 30 to 1,351 holdings, many of these ETFs have drastically different portfolios, which creates drastically different investment implications.

I am sure that large cap value ETFs hold many of the same big stocks such as International Business Machines (IBM), Chevron (CVX) and 3M (MMM). However, investors need to know what else those ETFs hold before they can s...