January 25, 2022
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As a senior partner in a boutique estate-planning law firm, I search for ways our 98-year-old firm can remain relevant and keep up with the times. New residents to Southwest Florida, where we’re located, don’t really care about our firm’s longstanding history of service. Like many, they ask their friends and neighbors whom to visit to update their estate plans. Others choose to go online to research law firms.
How does a firm become visible to those seeking counsel and stay top-of-mind to existing clients for referrals? Social media has become the go-to outlet to accomplish both. You may believe that your clients aren’t looking for an estate-planning firm when they’re “liking” their children and grandchildren’s Facebook posts, and you’d ...
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