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What I Wish I Knew Before Engaging a Social Media Marketing AgencyWhat I Wish I Knew Before Engaging a Social Media Marketing Agency

A consistent strategy pays dividends.

Craig R. Hersch

January 25, 2022

21 Min Read
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As a senior partner in a boutique estate-planning law firm, I search for ways our 98-year-old firm can remain relevant and keep up with the times. New residents to Southwest Florida, where we’re located, don’t really care about our firm’s longstanding history of service. Like many, they ask their friends and neighbors whom to visit to update their estate plans. Others choose to go online to research law firms. 

How does a firm become visible to those seeking counsel and stay top-of-mind to existing clients for referrals? Social media has become the go-to outlet to accomplish both. You may believe that your clients aren’t looking for an estate-planning firm when they’re “liking” their children and grandchildren’s Facebook posts, and you’d ...

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About the Author

Craig R. Hersch

https://estateprograms.com/

Craig R. Hersch is the creator of The Freedom Practice™, The Family Estate & Legacy Program™ estate planning practice system and The Estate Settlement Program™ probate and trust administration practice system. He developed these practice systems in response to the quickly changing and challenging legal marketplace. He authored four books, Common Cents Estate Planning, Legal Matters When a Loved One Dies, The Florida Residency & Estate Planning Guide and Selecting Your Successor Trustee. These books are all used in his practice systems.

Craig is a Florida Bar Board Certified Wills, Trusts & Estates Attorney, practicing since 1989. He is also licensed as a Florida CPA, and is a founding shareholder and director of a private state-chartered trust company. His varied background in law, accounting, tax and finance along with his participation in Dan Sullivan’s Strategic Coach program since 2005 provides him unique insights and capabilities necessary to multiply his practice.

To that end, Trusts & Estates magazine tapped Craig a “Practice Development Xpert” where he writes a column under its wealthmanagement.com website. He hosts three podcast series geared to estate planning professionals, clients and trust administrators. Craig writes a weekly estate-planning column for a local newspaper, and presents as a featured lecturer at continuing education programs sponsored by The Florida Bar, the Florida Institute of Certified Public Accountants and the National Business Institute.

Craig is married to wife Patti and they have raised three daughters. In his spare time Craig enjoys adventure travel, training for and competing in triathlons, including Ironman distance races, boating the southwest Florida waterways and spending quality time with his family.