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Want Someone Like Me as Your Client?Want Someone Like Me as Your Client?

Here’s what your competitors are doing.

Mitzi Perdue

July 25, 2018

11 Min Read
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You may be surprised at how often I get pitches from advisors wanting me as a new client. If you include email pitches, it’s maybe five times a day, almost every day of the year. So, how do you stand out from your thousands of competitors? How do you catch the attention of a potential high-net-worth (HNW) client?

Interestingly, the advice I’d give you is remarkably similar to the advice I’d give someone soliciting for a charity. In both cases, be aware that the odds are against you. Any potential HNW client is already the target of an enormous number of solicitations. By the time you’ve heard of one of these individuals, so have a lot of other people. 

Someone with a famous last name may have as many as 100 people a week soliciting her. Th...

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About the Author

Mitzi Perdue

Mitzi is a businesswoman, author and a master story teller. She holds degrees from Harvard University and George Washington University, is a past president of the 35,000 member American Agri-Women and was one of the U.S. Delegates to the United Nations Conference on Women in Nairobi. She currently writes for the Academy of Women’s Health, and GEN, Genetic Engineering & Biotechnology News.

Most recently, she’s authored Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue. The book made #5 on Amazon’s Business Biographies, out of a field of 20,000. She’s also the author of, I Didn’t Bargain for This, her story of growing up as a hotel heiress.

A woman of many talents, she also programmed a computer app, B Healthy U, designed to help people track the interactions of lifestyle factors that influence their energy, sleep, hunger, mood, and ability to handle stress. In addition to being a programmer and software developer, Mitzi is also an artist and designer of EveningEggs™ handbags.

In addition, Mitzi the author of more than 1600 newspaper and magazine articles on family businesses, food, agriculture, the environment, philanthropy, biotechnology, genetic engineering, and women’s health.

She was a syndicated columnist for 22 years, and her weekly environmental columns were distributed first by California’s Capitol News and later, by Scripps Howard News Service, to roughly 420 newspapers. For two years she was a Commissioner on the National Commission on Libraries and Information Science.

Mitzi also produced and hosted more than 400 half hour interview shows, Mitzi’s Country Magazine on KXTV, the CBS affiliate in Sacramento, California. In addition, she hosted and produced more than 300 editions of Mitzi’s Country Comments, which was syndicated to 76 stations. Her radio series, Tips from the Farmer to You, was broadcast weekly for two years on the Coast to Coast Radio Network.