8. The Celebrity Effect
Trust and estate fights involving celebrities and the ultra-wealthy are frequently and widely reported in online channels, and court proceedings are sometimes televised. When a Hollywood star’s children battle in the public arena over her estate plan, readers may find parallels in the dramas playing out in their own families. Stars, they’re just like us.
On the other side of the coin, there’s the issue of desensitization. If the average person only hears about wills and trust in the context of high-net-worth and celebrity conflicts, then it becomes easy for them to write off such necessary items as luxuries of the rich and famous. Or, since there’s never a big news story about a trust working smoothly, only when they blow up, it can easy for clients to write such vehicles off as not worth the trouble.