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Most people don't think of the trust industry as being part of a modern-day gold rush. But it must be. Why else would virtually every type of financial institution from independent trust companies and banks to brokerage houses put such huge efforts into luring the ultra-affluent clients who used to be the private property of trust banks. They're invading each others' turf with a variety of strategies.

Anne Field, Columnist: Fix My Business

April 1, 2004

14 Min Read
Wealth Management logo in a gray background | Wealth Management

Anne Field, freelance journalist, Pelham, N.Y.

Most people don't think of the trust industry as being part of a modern-day gold rush. But it must be. Why else would virtually every type of financial institution — from independent trust companies and banks to brokerage houses — put such huge efforts into luring the ultra-affluent clients who used to be the private property of trust banks.

They're invading each others' turf with a variety of strategies. “Everybody, every bank, every trust company, every broker-dealer, has decided the wealth management business is the market to go after,” says John P.C. Duncan, president of Duncan Associates in Chicago. At the top end of the market — portfolios with assets of $75 million and up — wealthy fami...

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About the Author

Anne Field

Columnist: Fix My Business

Anne Field, is a veteran business journalist. Aside REP., she also writes for Bloomberg/BusinessWeek, The New York Times, and BusinessInsider.com, among others. Her other areas of specialty include small business and management, in addition to triple-bottom line companies. She’s won numerous awards for her articles, including the American Society of Business Publication Editors Award for Best How-To Article and Best Case Study. She lives in Pelham, N.Y., with her husband Geoff Lewis and two children.  You can see more of her work by visiting www.annefieldonline.com.