Sponsored By
The Daily Brief

SEC Suspends Trading in ZOOMSEC Suspends Trading in ZOOM

ZOOM and ZM have been confusing for so long.

Samuel Steinberger, Senior Technology Editor

March 26, 2020

1 Min Read
sec-flag-seal.jpg
Chip Somodevilla/Getty Images News/Getty Images

The SEC is temporarily suspending trading of securities in Zoom Technologies Inc., ticker symbol ZOOM, effective Thursday, until April 8. The Beijing-based Delaware corporation has not made public disclosures since 2015. The stock was delisted from the Nasdaq in 2014, trading at fractions of a penny as recently as 2019

Yet it seems to have presumably seen its share of a few fat finger trades.

That’s because Zoom Technologies is apparently commonly confused with Zoom Video Communications Inc. The latter has seen an explosion of interest with the novel coronavirus pandemic forcing shutdowns across the country and many turning to videoconferencing to work remotely. It’s even inspired its own terminology, as “Zoom bombing,” a phenomenon caused by misaligned settings, joins the list of situations advisors want to avoid. 

The SEC’s move is designed to cut down on confusion in the market and on fintwit, alike. The trading halt went into effect “in light of the absence of any public disclosure by the company since 2015; and concerns about investors confusing this issuer with a similarly named NASDAQ-listed issuer, providing communications services, which has seen a rise in share price during the ongoing COVID-19 pandemic,” noted the SEC. 

“If any broker or dealer enters any quotation which is in violation of the rule, the commission will consider the need for prompt enforcement action,” it warned.

Apparent ticker symbol confusion between the two firms resulted in Zoom Technologies Inc. seeing wild fluctuations in price at the time of Zoom Video Communications Inc.’s IPO. Zoom Video Communications trades under the ticker symbol ZM.

Want The Daily Brief delivered directly to your inbox? Sign up for WealthManagement.com's Morning Memo newsletter.

About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger