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Americans Put Advisor Meetings on Par With Medical CheckupsAmericans Put Advisor Meetings on Par With Medical Checkups

Many Americans already know their financial plans need work, but few are “highly disciplined” planners.

Samuel Steinberger, Senior Technology Editor

December 22, 2018

1 Min Read
doctor checkup
Copyright Adam Berry, Getty Images

“Have you looked at your financial plan lately?” With 40 percent of Americans viewing financial planning “like a medical checkup,” advisors already know that many clients see financial planning as “not my favorite thing in the world but know it needs to get done.” Although clients may not be jazzed about planning—just 18 percent are “excited and inspired” by financial planning, according to a recent survey from Northwestern Mutual—a majority of Americans know their plans need improving.

That’s in part because just 16 percent of Americans describe themselves as “highly disciplined” planners, while 37 percent are “informal” planners and 14 percent are “not” planners.

Many Americans may feel too locked in by their plans, which might be a sign that a “checkup” is in order, said Emily Holbrook, director of planning at Northwestern Mutual. With 79 percent of Americans in agreement that financial responsibility means sticking to a budget and never deviating; financial plans might need a little more wiggle room.

“A good financial plan should be flexible and adapt to your life,” says Holbrook. “It shouldn’t be approached as an overly rigid or static exercise.”

“It’s important to remember the aim of a plan is to allow you to live the life you want to live,” she added, “not simply to demand sacrifice or delay your hopes and dreams.”

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger