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RIA Edge: Plancorp’s Chris Kerckhoff on Reinventing the Client ExperienceRIA Edge: Plancorp’s Chris Kerckhoff on Reinventing the Client Experience

Plancorp CEO Chris Kerckhoff discusses the drivers of the company's growth into a $5.1 billion RIA.

Mark Bruno, Managing Director, Wealth Management

February 17, 2022

 

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Plancorp, a $5.1 billion RIA, has been one of the fastest-growing—and most focused—firms in the industry. Plancorp’s growth has been fueled by an unrelenting emphasis on the client experience, and a commitment to enrolling its expanding team in the company strategy and success. 

In this episode of RIA Edge, Mark Bruno, managing director of Informa Wealth Management, speaks with Chris Kerckhoff, CEO of Plancorp, about the drivers of the company’s growth and its overall evolution into one of the largest and most influential RIAs in the industry. 

Specifically, Mark and Chris discuss:

  • Plancorp’s organic and inorganic growth strategy – and how the two should complement each other

  • The benefits of expanding the company’s equity ownership to more than 20 team members 

  • Where Chris sees the most significant opportunities for PlanCorp to continue to grow over the next several years

  • How Chris has seen the advisor-client dynamic change in recent years and how will it continue to evolve'

Listen to the RIA Edge Podcast

About the Author

Mark Bruno

Managing Director, Wealth Management, Informa Connect

Mark Bruno is Managing Director, Wealth Management at Informa Connect. In his role, Mr. Bruno leads the company’s Wealth Management media and event properties, which currently consists of WealthManagement.com, Inside ETFs and Inside WealthStack. He is also charged with driving several innovative new community and advisor-based initiatives, including the launch of the new RIA Edge podcast, event and webcast series.

In addition, Mr. Bruno is overseeing strategic partnerships and acquisitions to accelerate Informa’s growth within the financial advisor and wealth management communities. Mr. Bruno brings over 20 years of experience in the wealth management and asset management industries to Informa, including prominent leadership roles in industry media, research, and consulting organizations.

Before joining Informa Connect, Mr. Bruno was a Managing Director at ECHELON Partners, where he provided investment banking, consulting and valuation services to wealth managers. Mr. Bruno specialized in helping RIAs with a range of strategic initiatives, and his areas of expertise include organizational design and assessments, compensation consulting and succession and continuity solutions.

Prior to joining ECHELON, Mr. Bruno was the Managing Director and Associate Publisher at InvestmentNews, where he was responsible for overseeing a wide range of businesses, including IN’s research, content strategy, digital, custom publishing and sales groups. Mr. Bruno was with InvestmentNews for 12 years and helped establish the company as the leading B2B media brand in the wealth management industry. He played an integral role in the sale of InvestmentNews from Crain Communication to Bonhill Plc in 2018.

Mr. Bruno is an award-winning journalist, author and researcher who has written and edited for a number of financial publications over the past two decades, including InvestmentNews, Financial Week, Pensions & Investments and U.S. Banker. Mr. Bruno has also been featured in the Wall Street Journal, Forbes and the Chicago Tribune for his expertise in wealth and investment management. Mr. Bruno has received numerous accolades for his writing and reporting, including the American Business Media's prestigious Jesse H. Neal Award, and for his breaking news coverage and analysis of the financial services industry by The Society of American Business Editors and Writers. Mr. Bruno is the author of Save Now or Die Trying: Achieving Long-Term Wealth In Your 20s and 30s, one of the top-selling retirement planning books of 2007.