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Focused on the Future: Professionalizing Your Advisory Firm for Future SuccessFocused on the Future: Professionalizing Your Advisory Firm for Future Success

RFG Advisory's Shannon Spotswood and Abby Salameh share effective strategies for driving organic growth and tips for fostering a thriving firm culture and community.

Suzanne Siracuse, CEO

December 18, 2024

In this episode of the Focused on the Future Podcast, veteran industry leader Suzanne Siracuse hosts the dynamic duo of Shannon Spotswood, CEO, and Abby Salameh, chief growth officer, from RFG Advisory. Listen as they wrap up Season 2 with an insightful discussion on what it takes to build the RIA of the future. From effective strategies for driving organic growth to fostering a thriving firm culture and community, this is a must-listen episode.

They discuss:

  • Key strategies for advisors to thrive in a rapidly changing industry

  • The pivotal role of technology in enhancing advisor efficiency

  • RFG’s StrongHer Money initiative and how it aims to empower female clients in financial decision-making

  • The importance of professionalizing and operationalizing your business to be successful in the future. 

  • Why ensuring everyone on your team is in the right role is critical to growth

Resources:

 Connect with Suzanne Siracuse:

Connect with Shannon Spotswood:

Connect with Abby Salameh:

About Our Guests:

Shannon Spotswood is a 25+ year industry veteran in financial services with an outstanding reputation built on leadership roles in professional management, investment banking, hedge fund management, and business development. 

Joining RFG Advisory in 2015, Shannon recognized the opportunity to combine her entrepreneurial experience with her passion to build an innovative, Advisor-focused RIA of the future. At RFG Advisory, Shannon of RFG 2.0, a fully integrated platform for independent Financial Advisors and the implementation of strategic initiatives contributing to advisor success

Abby Salameh serves as RFG Advisory’s Chief Growth Officer, where she heads the firm’s growth activities spanning marketing, recruiting, onboarding, and transitions. With over 25 years spearheading growth support and services for independent advisors, Ms. Salameh has demonstrated excellence across multiple disciplines. Most recently, she served in multiple C-suite roles at CAIS, including chief marketing officer, managing director of CAIS IQ, and head of strategic partnerships.

Prior to that, Ms. Salameh held a variety of leadership positions at multiple billion-dollar-plus RIA firms like Hightower Advisors, Private Advisor Network, and Fusion Advisor Network (now Kestra). She received the 2023 WealthManagement.com Industry Award for CMO of the year, and in 2022 won a Wealthie for Thought Leader of the Year.

Ms. Salameh serves on the Board of Invest in Others, a non-profit organization that celebrates the charitable work of financial advisors, has led the FSI Growth & Marketing Council, is a vetted industry speaker and a regular volunteer at her local animal shelter. She holds an MBA from the NYU Stern School of Business and a Bachelor’s degree in Finance from Hofstra University.

 

Listen to the Focused on the Future Podcast

About the Author

Suzanne Siracuse

CEO, Suzanne Siracuse Consulting Services

https://www.suzannesiracuse.com/

Suzanne Siracuse, Founder and CEO of Suzanne Siracuse Consulting, LLC, specializes in advising financial services firms on innovative business strategies, distinctive marketing programs and impactful advocacy initiatives around diversity, financial literacy, and next gen talent.

Ms Siracuse is also the Creator and Host of The Big Reveal Podcast Series and the Creator and Host of The Focused on the Future Podcast Series.

Ms Siracuse is a founding member of the Invent Elite consulting consortium, which focuses on developing, launching, branding and operationally supporting broad based technology initiatives for financial services firms.

In addition, Ms. Siracuse is on the Board for the non-profit, Savvy Ladies, is an Independent Board member for ASYMmetric ETF’s, is a member of the Council of Ambassadors for the IWI’s Thrive Center for Diversity and Inclusion, is an Advisory Board member of Diversitas and is an advisory board member of the American College’s Center for Women.

In Nov 2020, Ms. Siracuse was recognized by InvestmentNews with the Women to Watch “Trailblazer” award for her commitment to DEI initiatives within the financial services industry and in November 2022 was honored as a Think Advisor Luminary for her contributions on Diversity Equity and Inclusion in the wealth management industry.

Prior to starting her own firm, Ms Siracuse was the CEO and Publisher of InvestmentNews.