Emerging Alternative Asset ManagersEmerging Alternative Asset Managers
Limited partners (LPs) (for example, family offices) who seek exposure to new and emerging alternative asset managers face a dilemma. They understand that asset managers are most motivated and in sync with their LP's goals when the asset managers are first starting out.
David Johnson
Limited partners (LPs) (for example, family offices) who seek exposure to new and emerging alternative asset managers face a dilemma. They understand that asset managers are most motivated and in sync with their LP's goals when the asset managers are first starting out. But an initial willingness to invest with a lesser-known alternative asset manager may be met with resistance based on the new manager's lack of a track record. The inability of some to re-imagine due diligence in a broader sense has prevented too many LPs from backing the next generation of private equity and hedge fund managers. The opportunity cost of failing to develop a new/emerging manager program is substantial: Such a failure deprives LPs of the oppor...
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