The young commercial brokerage and property services firm CBC Alliance has made big strides by focusing on private investors and small to midsize commercial real estate companies in major cities.
Backed by the hedge fund Waterfall Asset Management—an investment manager with approximately $3 billion under management—CBC Alliance was founded in 2012 by Obie Walli, former vice president of operations for parent company Coldwell Banker Commercial in Parsippany, N.J., who is now CBC Alliance’s CEO. The firm, says Walli, provides “full-service solutions, from sales to leasing to property and asset management to financing and advisory services.”
Walli, who joined Coldwell Banker Commercial in 2002 as an analyst and moved up through the ranks, says that while working on mergers and acquisitions he noticed most brokers prefer to deal with “sophisticated investors,” but there was “no one-stop shop for the private investor segment. I realized that if we were able to service and execute in that segment, then the opportunity is huge.”
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