A Squared proves that it is ?hip to be squared.? With word-of-mouth and guerrilla-style mobile programs for brands like Gap and Bare Escentuals, the agency engages consumers creatively via a ?Denim Community? (Hey, we want to go to there!) and a ?Quickie Van? (Uh, okay. Why not.) for beauty makeovers. Smart move: creating an advisory board of ?she bloggers? to consult and review products and services for Brand About Town, its social media division.