Spruce Private Investors was founded by CEO John Bailey in 2001 with a singular mission: To be one of the leading, most respected investment advisors to families, foundations and endowments in the United States as measured by:
Value added to clients
Quality and depth of investment thought leadership
Independence of advice
Having earned deep experience in investing - first as a sell-side analyst at Oppenheimer & Co. to eventually becoming CEO of family office services for a multi-client family office - John recognized the shortcomings inherent with most family offices and one-stop-shop wealth managers. As generalists, they provide a variety of commoditized services but do not excel in any one, often because their resources are spread too thinly across too many services.