HFD Spa (Health Fitness Dynamics, Inc.) is an established, experienced and innovative full-service spa advisory company created and owned by Judy Singer and Patty Monteson. The Pompano Beach, Florida corporation was formed in 1977 and, since 1983, HFD Spa has completed over USD$700 million of marketable and profitable spa ventures for fine hotels and resorts, day spas, health clubs, country clubs and mixed-use developments throughout the world.
In the 1980s, Singer and Monteson were employees on the management team of a world-famous spa resort. They were hired to turn around a 13 year old spa that was part of a successful real estate and lodging venture. Although the spa had been losing millions of dollars every year, it was an excellent marketing tool for the "core" business of real estate sales and lodging.
Singer and Monteson created a business model that, within one year, turned the spa into highly profitable business. In the process of doing so, they saw an opportunity to do this for other spas and resorts. They realized they could pioneer a new industry...spa consulting....and could provide spa-related consulting and management advisory services to developers, investors, owners and operators of lodging and real-estate ventures as well as free-standing, up-scale non-lodging spas. They found their passion and, since 1983, they continue to be excited about the challenges and opportunities to create marketable and profitable spa ventures that are stand-alone businesses and that also complement and enhance a company's "core" business of selling lodging and real estate.