Hakuhodo DY Holdings

Member Description

Welcome to the Hakuhodo DY Group website. Allow me to offer a review of Hakuhodo DY Group business performance in fiscal 2009, and to explain strategies and other initiatives currently undertaken by the Group.

Although the Japanese economy showed some signs of bottoming out during fiscal 2009, ended March 31, 2010, the outlook remained uncertain. For the advertising industry, a trend of restrained advertising spending by customers has continued since 2008, and the advertising market contracted by a double-digit percentage from the previous year in fiscal 2009, for a second consecutive year.

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