Today everyone wants information in bite-sized chunks. More than 20% of reps use smartphones or tablets as their primary device for email, according to research firm Kasina. And more than 30% of consumers rely exclusively on these devices as well, according to Pew Internet research. Information that doesn’t fit a small screen is never going to be seen by this growing group. To get you — and your message — digitally fit, here are a few canons to streamline your content ...
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