Ok, I am starting a two year campaign to rebuild my business after a number of major setbacks. Firsta little background. I am 43 years old, divorced, live at the Jersey shore, have two kids. At my old wirehouse I was doing just over 400k in production after being in the business for 17 years. I Know, that sucks. I was living a comfortable life and even able to put away some money for a rainy day, but was living a pedestrian middle class life. My best friend who is now doing over 1mm in production at my old wirehouse now owns two shore houses and has a big house in central NJ. This guy has nothing on me except he made a lot more calls to his clients and prospects than I did. In fact, right out of training class for the first four years of our business we were neck and neck in assets and production. His business really started to take off when because he kept on opening new accounts while I got lazy and decided to live off the book. His business exploded 500k, then 600k, 700k then 800k, He is now doing over a million a year while I won't even embarass myself to mention what kind of production I am doing. I lived through the tech wreck in 2000, saw my business cut in half and rebuilt it all by 2005 to my former level of around 300k. Then I started growing again till I was doing over 400k when I left my old firm in 2009. The trasition did not go well. I lost two thirds of my assets in the transition including my largest account of over 4 million dollars. That was a kick in the stomach I could not handle. I developed this guy from a $10,000 muni bond trade to over $4,000,000. My marriage had ended a couple of years before that and i was still mentally reeling from not seeing my kids. Was my spirit broken? that would be an unqualified yes. Did I think about getting out of the business, I'd be lying if I said no, but something kept me going even with my meager earnings. Thank God I waited it out because mentally I am in a totally different place right now. Much healthier. I am ready to devote serious amounts of time and energy back to rebuilding my business. So with that said, I have created the 730 day war plan. That's two years to devote 100% of myself to rebuilding my business, my self respect and my life. I am going to give it my all for 730 days. thats it. I am making the commitment right now to rebuild my book to at the very minimum where I was before and hopefully much more. I have been reading a lot of my sales and marketing books recently to figure out what I need to do to get back on track. I have read the following books. Successful telephone selling in the 90's by Marty Shaffiroff and Robert Shook, Selling from the heart by Harry Pappas Jr., The Art of Selling Intangibles by leroy Gross, and lastly the 500 day war started by The Judge on this forum. There are several themes that jump out that was written about by all these writers. First, This business is simple, but it is not easy. What they mean by this is this business is not complicated but having the discipline to execute day in and day out is very hard. Having the discipline to be in the office when you could be playing golf, be at the beach or doing any activity you want instead of calling strangers for money. The second recurring theme in all the above mentioned books is this is a numbers game, plain and simple. who will sell more, the guy who makes 50 dials or the guy who makes 500 dials? The guy who is willing to make 500 dials a day for two years is going to get a lot of prospects and open a lot of accounts. It is just simple math. I am a pretty good salesman but I know a guy in my old office who was a few years a head of me in production time who was a horrendous salesman. Really! The guy did not have any charisma or much of a personality. What he did have was the discipline to fit as many calls into a day everyday. Day in and day out this guy who had a lame personality was kicking 80% of the adivisors in my old offices ass because he would make the calls. That's it. So if he can do it why can't I? That guy by the way is doing above 800k in commissions today. Unbelievable! Lastly, while the business is simple it is not easy. Markets go up and down. clients get mad and leave us, clients get divorced and die. We need to always be adding new clients to our business until the day we decide we are leaving the business. So I have been reading these forums and there is some great stuff on here reagrding what it takes to make it in this business. Most of what I have read tells me that the most important factor that will determine mine or anyone elses success in this business is the number of people whom we talk to on a daily basis and ask for an order. Oh yeah, I forgot to tell you guys that. You have to ask for the business. As Harry Pappas says beg for an opportunity. If I reflect back to when I was a newbie that is exactly what I used to do. M/M_______, All I need is an opportunity to show you how I can help manage your money better than your current advisor, are you willing to give me a shot....please? So to wrap this up, for the next 730 days I am going to be devoting as much time and energy as necessary to rebuilding my business. That means getting to the office early and leaving late. It means not attending wholesaler meetings. It means when not calling clients to sell them something. calling peotential clients to sell them something, and then call for potential clients. It means asking for the order....repeatedly! and begging for an opportunity. This may be my last shot at making it in this business. I do not want to be 50 years old and still cold calling at the same level I am going to have to over the next 730 days. 730 days that all, not a lot of time but still significant. 730 days to redeem my self worth and net worth(decimated by divorce not the market) 730 days to lead a better life. 730 days, that's all. Give it my all for 730 disciplined days of asking strangers to trust me just enough to become my client. 730 days of total all out war. That's all....wish me luck!