Your physical appearance, good or bad, is a part of your branding in the minds of clients, prospects and centers-of-influence, especially for new advisors. Ideally, you’d like to be perceived as successful, professional, and trustworthy – all traits that are helped by dressing neatly, conservatively, and in the proper clothing. In the world of intangibles, you are the product.
If someone perceives you as a little too sloppy, a little too young, a little too anything – you’ve decreased the odds of them wanting to do business with you. Even if this accounts for only 10 percent of someone’s impression of you (we’d argue it’s much more), it’s worth the effort to make certain your wardrobe is in top shape. Fortunately for newer advisors, it’s one of the easiest and least expensive ways to improve your professional brand.
Here are seven wardrobe tips for every advisor – new or old.
Read more on how to dress here.