WORRIED ABOUT PAYING FOR YOUR CHILD’S COLLEGE?

PRIMEDIA’s Registered Rep Tells Financial Advisors All They Need to Know About 529s; The College Tuition Solution for Parents

New York – February 11, 2002 — “How am I going to pay for college?” With the cost of college tuition rising by almost 5% a year and the economy skidding along, many parents are left wondering how they are going to pay for their children’s education. According to leading financial services advisors, the solution can be found in 529 college savings plans. These innovative and increasingly popular investment tools provide consumers with a wealth of opportunities and allow parents to effectively prepare for the daunting task of paying for college. In fact, 529s are so hot they may be “The Biggest Thing Since the 401(k)?”

PRIMEDIA’s Registered Rep magazine, the source of information for investment professionals, takes a close look in its February issue at how financial services professionals are introducing parents to the many advantages offered by 529 college savings plans and explains why American families can successfully overcome the problems associated with rising college tuition.

“The 529 plan is the sexiest thing to hit financial planning in years," said David Geracioti, editor of PRIMEDIA’s Registered Rep. “Imagine saving for college tax free. That's huge. Right up there after retirement planning is saving for college. Quite simply, if you are a broker, or call yourself a financial planner, advisor, or whatever, you have to know about 529s, and it can be very tricky since each state sponsors different plans."

The insight and advice in this month’s feature story reflects the feedback of some of the broker community’s leading authorities on 529 plans, including representatives from major Wall Street firms, investment advisors and 529 vendors. As is the case with all content produced by PRIMEDIA’s Registered Rep, the 529 story is informative, cutting edge and useful to the members of today’s broker community.

The February issue of PRIMEDIA’s Registered Rep, featuring this month’s compelling cover story, “The Biggest Thing Since the 401 (k)?” will be available February 11, 2002.

About PRIMEDIA’s Registered Rep

Registered Rep is the preferred magazine of retail investment professionals. Each monthly issue reaches approximately 92,000 loyal subscribers who control trillions of dollars of assets for more than 30 million investors. These powerful financial advisers are licensed to sell a broad range of investment products and rely on Registered Rep's rich portfolio of timely features, articles, departments and columns. Registered Rep is part of PRIMEDIA's Financial Services group which also includes Trusts & Estates,

National Real Estate Investor and Shopping Center World. These are among the 90 PRIMEDIA Business Magazines and part of PRIMEDIA (NYSE: PRM), the world's largest targeted media company.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2000 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solution in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the US, with more than 280 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including, Channel One Network; and the #1 news and information group on the Internet, with over 1,000 special interest Web sites led by About.com. More information about the Company can be found at www.PRIMEDIA.com.

This release contains certain forward-looking statements concerning Primedia's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company's results.

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Contact: Jessica Prah, 212-446-1874, jprah@sloanepr.com

Noelle Wojciehowski, 212-462-3658, nwojciehowski@primediabusiness.com