Las Vegas, Nevada - Monday, May 19, 2003 – PRIMEDIA’s (NYSE: PRM) Retail Traffic Magazine and National Real Estate Investor Magazine announced today the formation of a partnership with Inc. that combines PRIMEDIA’s leadership in commercial real estate news content in both print and online with’s unparalleled distribution for commercial real estate availabilities. The companies made the announcement at the International Council of Shopping Center’s annual spring conference.

4 million page views and 350,000 visitors per month This partnership enables commercial real estate brokers with for-lease and for-sale availabilities to gain unprecedented exposure for their properties in both print and online through National National Real Estate Investor Magazine, Retail Traffic Magazine (formerly Shopping Center World),, and throughout’s national network of partner web sites. This growing network includes more than twenty newspapers such as The New York Times, Boston Globe, Atlanta Journal-Constitution, Chicago Tribune, Dallas Morning News, Los Angeles Times and The Oakland Tribune, as well as and the commercial real estate area of Yahoo! Real Estate. The network receives more than 4 million page views and 350,000 visitors per month.

“We are delighted to form this partnership with,” said Warren N. Bimblick, senior vice president of PRIMEDIA’s Financial Services Group. “We will be able to offer the large commercial real estate firms the ability to reach an exceptionally targeted audience of potential tenants, buyers, and brokers with their corporate messages and local availabilities throughout the United States both on and off-line—all with one integrated ad buy. The precision, audience breadth and convenience provides marketers with an unprecedented opportunity.”

Guy Shanon, CEO of added, “It’s an amazing combination—PRIMEDIA’s respected industry publications and the loyal national audience they have built, and our audience of commercial real estate professionals and businesses searching for property via prominent local and national web sites in our network. It really is one-stop shopping from an ad-buy standpoint, and it offers response tracking capabilities that were really not available before.”

The offering, being marketed jointly, will be a series of packages that include premium placement listings, e-mail promotions, featured property positions, print advertising, and a wide range of other targeting options.

About PRIMEDIA’s National Real Estate Investor.
National Real Estate Investor is the leading authority on commercial real estate trends. The magazine’s readers represent a cross-section of disciplines — brokerage, construction, development, finance/investment, property management, corporate real estate and real estate services. No other publication provides as much independent research on a variety of topics that pertain to the office, industrial, retail, hotel and multifamily markets as NREI. The monthly magazine content is support weekly by the NREI Newsline e-newsletter and daily on the Web site,

About PRIMEDIA’s Retail Traffic magazine
Retail Traffic , formerly known as Shopping Center World, is the source of information for retailers, developers, investors, architects, designers and other professionals involved in the process of creating and operating retail environments. The editors provide deep analysis and independent content to link readers to the people, companies, products and news that drive the industry. In-depth trend pieces, always with an eye toward the future, provide hard- hitting facts to support conclusions and enable readers to apply the information to their work processes. The monthly magazine content is supported weekly by the Retail Traffic Online e-newsletter and daily on the Web site,

About is a leading online destination for local businesses, investors and commercial real estate professionals searching for and marketing commercial properties. By aggregating for-lease and for-sale availabilities throughout the United States, makes the search process less time-consuming and the property marketing process less costly and more targeted.

For more information, please contact Warren Bimblick at 212-462-3587, or at