PRIMEDIA BUSINESS TAPS INDUSTRY VETERAN NEIL DANT TO HEAD WEST COAST SALES EFFORTS FOR NATIONAL REAL ESTATE INVESTOR AND SHOPPING CENTER WORLD

Experienced Manager to Lead Regional New Business Efforts Across PRIMEDIA’s Real Estate Publications

New York – September 18, 2002 – PRIMEDIA Business’ Real Estate Group announced today the appointment of Neil Dant to the newly created position of West Coast sales manager for National Real Estate Investor and Shopping Center World magazines. Mr. Dant, who brings to his new position over 15 years of experience developing business at content and media companies, will be responsible for implementing integrated sales and marketing initiatives throughout the West Coast region including those that will further solidify the magazines’ leadership in the real estate category. Mr. Dant will be based in the Irvine, CA office and will handle California, Colorado, Montana, Utah, Wyoming, Oregon, Washington, Nevada, Hawaii, Idaho and Western Canada.

“As the leader in the marketplace, we remain committed to building our business, strengthening our franchises and effectively broadening our client base,” said Jackie Kandell, group publisher of PRIMEDIA’s Real Estate Group. “We are pleased to have Neil join us in building upon our relationships with existing customers on the West Coast, while reaching out to new markets as we reinforce the longstanding success of both National Real Estate Investor and Shopping Center World.”

Mr. Dant joins PRIMEDIA Business’ Real Estate Group after most recently serving as an account executive for The Golf Digest Companies, which includes monthly consumer publication Golf Digest, weekly consumer publication Golf World and monthly trade publication Golf World Business. There he led the $2 million western sales territory, establishing a 70% market share.

Prior to that, Mr. Dant served as the western regional sales manager for Babcox Publications, the leading trade publisher in the twenty-five automotive aftermarkets. He was one of only two salespeople to exceed his 1998 performance level in 1999 and he exceeded sales goals in each of the five years of his employment.

Earlier in his career, Mr. Dant held sales positions with the Performance Racing Industry and Penton Publishing. He holds a BA in Marketing Communications from Bowling Green State University.

About PRIMEDIA’s National Real Estate Investor

National Real Estate Investor is the leading authority on commercial real estate trends. The magazine’s readers represent a cross-section of disciplines — brokerage, construction, development, finance/investment, property management, corporate real estate, and real estate services. No other publication provides as much independent research on a variety of topics that pertain to the office, industrial, retail, hotel and multifamily markets as NREI.

About PRIMEDIA’s Shopping Center World

Shopping Center World is a business publication written for retail real estate executives. Readers include shopping center developers, owners and managers, retail chain store executives, finance and investment professionals, construction personnel, marketing professionals, leasing agents, brokers, architects and designers. Shopping Center World is the authoritative link to the people, companies, products and news that drive the industry. Daily web news and monthly features, profiles, columns and trends, as well as original research, are designed to make Shopping Center World informative, timely and a must for dedicated retail real estate professionals.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2001 sales of $1.6 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 250 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com <http://www.primedia.com/>.

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Media Contacts: Hawley Strait, 212-446-1877

hstrait@sloanepr.com

Noelle Wojciehowski, 212-462-3658

nwojciehowski@primediabusiness.com