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PRIMEDIA BUSINESS TAPS INDUSTRY VETERAN ADRIENNE H. BILLS TO NEW SALES MANAGEMENT POSITION FOR National Real Estate Investor and Shopping Center World

Strategically Realigned Team Will Focus on Integrated Sales and Marketing Efforts Across Primedia’s Real Estate Publications

New York – April 11, 2002 – PRIMEDIA’s Financial Services Group announced today the appointment of Adrienne H. Bills, formerly Associate Publisher of Commercial Property News, to the position of Northeast sales manager and director of brand extensions for both National Real Estate Investor and Shopping Center World. Ms. Bills, who brings over seven years of experience in the real estate publishing industry to her new position, will be responsible for implementing integrated sales and marketing efforts in the Northeast that will further solidify the magazines’ leadership in the real estate category and extend the brands to seminars, custom publishing and awards programs.

In addition to the hiring of Ms. Bills, PRIMEDIA Business’ Real Estate Group also announced the following executive changes:

  • Kris Hoefer, who has been associate publisher of National Real Estate Investor, is now Southeast sales manager and director of industry associations for both National Real Estate Investor and Shopping Center World
  • Amie Leibovitz, national sales manager for Shopping Center World, will retain her title and add the Western territory for the magazine
  • Marianne Rivera, Midwest sales manager for National Real Estate Investor, will retain her Midwest territory and will also add the Southwest and Western territories for the magazine
  • Keri Stahl, formerly of Commercial Property News, joins as Northeast display representative for both National Real Estate Investor and Shopping Center World

“As the leader in the marketplace, we recognize the importance of continuing to build our business, strengthen our franchises and effectively broaden our client base,” said Warren Bimblick, senior vice president and general manager of PRIMEDIA’s Financial Services Group. “The addition of Adrienne to our team allows us to achieve this goal as we integrate our sales and marketing efforts across National Real Estate Investor and Shopping Center World. We are confident that Adrienne will have an immediate impact on the strength and ongoing success of our overall sales and marketing outreach.”

“It is evident that the commercial and retail real estate markets are demanding integrated marketing solutions, and that the strategic alliance between these two leading brands enables us to offer marketers opportunities no other publishing company can. This is particularly important as the marketplace evolves to more mixed use projects,” said Jackie Kandell, group publisher of PRIMEDIA’ Real Estate Group. “We can leverage the fact that we are emphasizing the financing, investment and business aspects of the markets editorially in both National Real Estate Investor and Shopping Center World.”

Ms. Bills joins PRIMEDIA’ Real Estate Group after most recently serving as the associate publisher of Commercial Property News where she was responsible for overseeing all sales operations, the hiring of the sales staff, the setting of the yearly budgets and day-to-day operations of the magazine.

Prior to that, Ms. Bills held the positions of regional and national sales manager with Commercial Property News after serving as a regional sales manager with Multi-Housing News magazine. She began her career with Sterling/MacFadden Publishing and holds a Bachelor of Arts degree from the University of Massachusetts at Amherst, MA.

About PRIMEDIA’s National Real Estate Investor

National Real Estate Investor is the leading authority on commercial real estate trends. The magazine’s readers represent a cross-section of disciplines — brokerage, construction, development, finance/investment, property management, corporate real estate, and real estate services. No other publication provides as much independent research on a variety of topics that pertain to the office, industrial, retail, hotel and multifamily markets as NREI.

About PRIMEDIA’s Shopping Center World

Shopping Center World is a business publication written for retail real estate executives. Readers include shopping center developers, owners and managers, retail chain store executives, finance and investment professionals, construction personnel, marketing professionals, leasing agents, brokers, architects and designers. Shopping Center World is the authoritative link to the people, companies, products and news that drive the industry. Daily web news and monthly features, profiles, columns and trends, as well as original research, are designed to make Shopping Center World informative, timely and a must for dedicated retail real estate professionals.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2001 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 290 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com >.

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Media Contacts: Hawley Strait, 212-446-1877, hstrait@sloanepr.com

Noelle Wojciehowski, 212-462-3658, nwojciehowski@primediabusiness.com