In a few days you logowill receive the January issue of Registered Representative. Make that Registered Rep. That’s right. We have a new name and a new look for the New Year.

We’ve completely redesigned the magazine, with a simple, elegant design and crisp graphics and photography. Well, actually the credit should go to our new group design director, John Herr, formerly art director for Sesame Street Parents, Men’s Health and Consulting magazines.

Our editorial team is new, too. Geoff Lewis, former BusinessWeek editor and editor-in-chief of CNBC.com, is editorial director of the Financial Services Group, including Registered Rep. Managing Editor Beth Karlin has written and edited for The Wall Street Journal and Bloomberg News. And as for me, I am the new editor, a position I feel well suited for: I spent a few years at Arrow Partners, a Wall Street boutique firm, where I marketed money managers and alternative investment products to brokers, independent RIAs, and institutional investors. Before that, I was a senior editor at SmartMoney.

We’ve also reorganized the magazine into three sections.

Oddlots, has been renamed REPorts and its mission has been expanded. Here’s where you’ll find insightful coverage of broad industry trends, news about the firms, the latest products and other innovations of interest to brokers and advisors. A beefed-up features section this month is devoted to a special report that tells how, despite all the turmoil and economic uncertainty, this is the best of times for smart brokers to build their businesses. After that, we added a new service section called The Practice, where you’ll find a mix of story types, from profiles of successful reps to columns from experts in investment and marketing.

Finally, check out Endpiece. In the interest of creating a dialogue with our readers, we will feature comment from a different individual each month. That’s where you can help. If you’re interested in contributing to Registered Rep., e-mail proposals to me at dgeracioti@primediabusiness.com.

David A. Geracioti

Editor