I am trying to put together my business plan for a wire. I feel that my target market is strong and I have great marketing ideas to attract and find said clients, however I am at a loss to the type of products I should be pushing. I am not an expert in specific products as my experience is limited in this biz. I was a cold caller/jrbroker at a boutiqe prior. The client ages may range from 35-75, High income earners to High net worth. Also, I feel that I should be including financial goals in terms of AUM by certain time periods, but I have no clue what I would expect to be producing and don't want to talk out of my a**. Any advice would be helpful as I've never put together a business plan aside from undergrad work. Thanks for the help.