I'm choosing between entering fin. svcs. with a mutual life co. such as NYL, etc. vs. entering with an investment firm such as AGE. I'm still struggling with being programmed to think that WL policies are a rip-off when term premiums are so much smaller. The buy term & invest the difference argument. Yes, I've searched and read much of the volumes of postings on the subject. And, yes, there is a TON of great knowledge and wisdom available and I will continue to to think it over. I do find much of it persuasive. I can tell you that I have made a good income as a B2B sales person but all I own is term and I wish I owned at least some WL. (I'm in my 50's) I know in a sense I answer my own question but I am not in the HNW classification. I want to understand how they - HNW'ers - think on the subject of life insurance. I'm wondering if the way I've been thinking is just programming from friends and family who are...essentially broke... no retirement funds to any extent... little equity in their homes... all because as one forum member stated, it's just too easy to get at most money and people have little to no self-discipline. My questions below are just restatements of the basic issue: From the perspective primarily of people who are with a wirehouse can you say whether or not there is a significant portion of HNW individuals who do not/have not "bought" the view point of owning large face amounts of WL? Did the HNW individuals buy term and invest the rest? Did they buy life insurance at all? Do they wish that they owned more WL? Are HNW individuals so focused on building their own businesses or investment portfolios that they even think about life insurance? Do they consider WL throwing money away? I do know from research that some famous HNW's such as Donald Trump & Jerry Jones are big consumers of WL. I'm more interested in garden variety HNW people. For anyone who chooses to respond to my question(s) I would be interested in knowing if you are with a wirehouse, life co., or an indy?