I'm torn between a couple of independent firms, and I'd like a little feedback. My background: trailing 4, about 12K avg; 110 last 12. About 10-12 AUM in 28 months. These numbers make me about an average EDJ guy. I'm achieving, not exceeding targets. Why I'm leaving Jones, we'll leave as personal.
So the question is this: how important is brand name recognition on your business card? In one scenario, I literally will be able to have National/Fidelity on my card. Is that relevant? Existing clients will move with me because of our relationship - they won't be concerned if their assets are held at RJ, JPM or Pershing. But what about new clients?
And, when it's said and done, what impact does the b/d have on your life?
In order to obtain what I perceive as the "better b/d" - one that offers cachet right on my business card, and likely better service/bundled help, it's going to cost me around 10% - at least for a year.
I very much appreciate your input, and if you could be specific that would be great. For all the Jones guys, keep it to yourself. I've drunk the Kool-Aid and I know what I'm doing.