Need ideas on how to answer this question...

3 replies [Last post]
IL777's picture
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Joined: 2011-08-23

I'm a boutique RIA, and I often get the question from prospective clients and prospective advisors on, "how much in assets do you manage?" My firm has only been in existence a little over a year and our asset base is growing, but it's not large enough for someone to say 'Wow!" I realize that these days if you don't have a sizable asset base people often frawn. And, in looking to win new business and add potential advisors, I want to come-up with a creative way to answer the "how much in assets do you manage" question, without being rude or avoiding the question. I had thought of saying, "our compliance department doesn't allow for us to share that information." But I'm sure there's a better way of phrasing it and any help or thoughts would surely be appreciated. Thanks!

ProGun1's picture
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Joined: 2013-04-19

What state are you in?

oneslip's picture
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Joined: 2012-04-01

Tell the truth if you must disclose. The firm has only been operating for a year. It takes time to build it up unless you had a substantial book that followed you.

llcoolj's picture
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Joined: 2008-11-23

Your ADV should say how much your RIA manages. There is too much to lose by lying. I would just explain that you are a startup and your goal is to have $XXMM in managed assets in the next 3 years.

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