A little over a year ago I came across a new money management firm that inspired me to get the word out. After some thought, I decided to begin cold calling businesses within 5 miles of my office, quickly telling them about my focus on reducing portfolio volatility, and that every two months I would be having a one hour luncheon to discuss volatility, asking if they would like an invitation. Real simple 20 second pitch.....are you in or out? If in, I qualify for $100k as that is the portfolio minimum.My book is currently just under 100 clients with $25 million, with $140k in advisory and 12b-1 fees. As inspiring as it is to see people knocking out 200+ calls per day, that gene left my body long ago before kids and other responsibilities consumed my energy. But I knew I had to build up 100 interested prospects quickly before setting my first date. It took around 4000 calls in eight weeks to get there, and I was hoping for 5-6 attendees, which is what I got. From there I just kept calling and building on that list, reinviting people every two months. My pace has slowed to 300 calls a week, and that's OK. I'm sure I could do more, but I'm consistent, and I've seen the attendance numbers slowly increase. My last lunch had 11 people.So in the past year, I figure I have made about 16,000 calls, gotten just under 300 people interested, and in five seminars had 41 people attend, done business with 8 thus far, raising $1.3 million, with another 10 prospects working to close. A few clients ended up not having $100k, but I was able to close some C share business. I figure in the end those prospects outstanding who I have met with, including those who I have closed, should bring in between $2.5 to $3 million, with $30,000 in recurring revenue......not bad for about 10 hours of work per week.Bigger numbers would be great, and it's up to me to drive it, but consistency has been the key.