I'm shifting my business towards retirees and people withing 5 years of retirement. One of the ideas I was given was to host seminars at retirement homes. The vendors do all the real work and pay for it so it's a no brainer. The question is: Should I only be going after able bodied retirement facilities or are assisted living facilities a viable target as well?
Correct me if I'm wrong, but I'm assuming 90% of seniors in assisted living/in house care facilities are not of sound mind and have a child or an appointed fiduciary taking care of all their financial needs.