Ok guys/ladies, I need some help. I haven't cold called in a few years, so I'm a little rusty with the numbers. I've based these loose projections off of what I've read on here (I don't really remember my own #s well enough). I'm planning on doing a cold calling campaign starting in about 2 months. I'm trying to figure out how I'm going to structure it.
The numbers that I want you guys to help me with are the % breakdowns (% calls that turn into "leads, % of leads that turn into clients, etc). FYI, I'm basing these #s off of cold calling biz owners. Just as an example, I'm going to use a round 100 new calls/day (new as in first time to dial the number). Here goes:
100 calls/day. 20% contact ratio means 20 contacts and 80 no answers/no decision maker)
20 contacts/ day. 10% conversion from contacts to leads. This means 2 "leads"/day. (leads as in people that say they are interested).
2 leads/day. 10% conversion from "lead" to becoming a client. This means 0.2 new clients/day.
5 day work schedule @ 0.2 clients/day= 1 new client/ week.
50 working weeks/year= 50 new clients/year.
If those 50 new accounts avg $75k, that's +$3.75 mil AUM/year. At 1% revenue, that's $37,500 gross revenue.
But if those 50 accts avg $100k, that's $5 mil AUM/year. At 1% revenue, that's $50k gross revenue added from new clients/ year.
Now, that is a hell of a lot of math (though it's very simple). If you guys could please give me some feedback on my numbers I would appreciate it VERY MUCH!
Also, I have a few questions that are about time length of calls that incorporate into this discussion that are very interesting. But, I think I've put in enough #s to overload people.