Lead list or Marketing?
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Ok, so no one wants to talk about marketing and the various systems out there but they certainly hold an opinion on lead lists.....
Can I assume you are dialing for dollars and mailing?
Seems a bit tried and true, but how about other marketing efforts?
CISMarketing.com can put together some pretty good lead lists that are scrubbed through the DNC list.
[quote=Duke]
Ok, so no one wants to talk about marketing and the various systems out there but they certainly hold an opinion on lead lists.....
Can I assume you are dialing for dollars and mailing?
Seems a bit tried and true, but how about other marketing efforts?
[/quote]
1. Develope a one hour seminar
2. Find a nice restaurant in your area.
3. pick out one nite a month for the next 12 months for dinner. Pick out one day a month for the next 12 months for lunch. Make sure these dates don't conflict with holidays, holy days, playoffs, local events or American Idol. ONCE YOU PICK YOUR DATES YOU ARE COMMITTED! YOU SHOW UP EVEN IF NO ONE ELSE DOES!
4. go to a print shop and print up invitations and tickets. No one gets in without a ticket.
5.obtain a list of homes and businesses within 5 miles of the restaurant.
6. Go to the local temp agency and hire three bodies to cold call the list for you. To fill the evening seminars three callers working 3 hour shifts for 8 nights should get you 15 to 25 buying units. the goal for the lunch meeting is more modest, about 5 buying units. one caller working about 15 hours calling businesses within 5 miles of the restaurant should fill the table with business people willing to give you one hour of access in return for a free lunch.
7.modify the plan to your liking. Just do the daytime lunches, one a week. keep'em short and on point. No big presso here. Sit and deliver. Bring a handout and use it to get a discussion going.
8. The dinners will cost $1500 to $1800 each, the lunches will come in at $300 to $400 a piece.
9. Alternative- arrive at office at 7am, start cold calling at 7:30am stop cold calling at 9pm, go home , do it again tomorrow. Nothing wrong with this plan either. Plenty of us have done it and some of us still do it successfully. What ever works for you.
8. The dinners will cost $1500 to $1800 each, the lunches will come in at $300 to $400 a piece.
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Don't forget to add-in the cost of the temps. Even better, go to your local college and make arrangements to hire interns. In some cases, they'll work for free.
dogdooki:
Hey Dobey,
You get what you pay for.
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True! That's why you don't have them do important work. Just the menial tasks that eat up our valuable time.
[quote=radernation-1]
I am interested in different marketing techniques as well. I am doing ads in our community papers in the area that I live in. They send them weekly to about 22,000people. It is very cost effective. So we will see what happens. I am looking for lead lists as well. But I am interested in FNIM . Its on one of the other posts. They are kinda pricey ($18) for the newest leads . But you can get their oldest leads for as little as .30. Any input you have would be apreciated[/quote]
Newspaper advertising has not given any return to my business. And it can be VERY expensive, even in the local papers. I no longer do any newspaper advertising.
We do breakfast seminars similar to tjc's plan (we keep the dates the same that way prospects can count on a certain day i.e first Tues every month)....with one addition.
Invite your existing clients, by telling them..."breakfast/lunch/dinner (whatever) is on me...IF you bring a friend who you think might be interested in meeting me." This way you've got clients campaigning for your cause too!
Worked at a firm with thousands of leads, about 95% of them were on dnc maybe more.
Dialing for dollars doesnt work. Plus, people think of it as schemey.
Probably the best way to network is through friends, family and of course knowing many rich people.
Ask yourself what you can offer these people, give them a concept, your beliefs.
Try this for a leads list.
There's a section in the front of the Yellow Pages that alphabetically lists all of the categories listed in the book. Tear it out, grab your marker, turn off the TV and sit down. (Remember not to use a yellow marker.) Go through the list and pick out all of the industries in which you are interested.
Voila`! You now have a list of several hundred to several thousand prospects with whom you share an interest! It's free, they're not on the DNC list, they're local, they're going to take your call, and you have something in common with them.
Call all of your old college buddies that became accountants and lawyers. Make sure that everybody knows what everybody else does, so you can network and share leads.
Payoff isn’t immediate, but it is very strong once things get going.
I’m not a broker, but this is a technique that has worked for many, many of my candidates.
Hi Duke - might you be the same Duke from the late 1990’s that used to post on this site (like me)? I used to be joebroker, but quit posting for a long time (too many little richards to tangle with). Once in a great while I pop in like now.
Anyway - I usd to use Bill Good marketing system a lot, but haven’t much lately.
Have a good one - jb