I'm brand new, so if this sounds stupid, no offense taken. I started a successful charity about 5 yrs ago that donates money to a children's hospital in town. There are about 300 women, all in my target market, who are involved in this organization. What if I offer to donate $50 to the charity for every woman who sits down for a free evaluation of her family's finances and cap it to the first 20. I figure this could cost me $1000, but in my head, I was planning to donate that amount anyway.