So, I wanted to get some feedback on what people have found most
successful in their practices in terms of attracting new clients. I did the
doorknocking thing for a while, and probably opened 100 accounts or so
that way, but I haven't done that for a year or so (hated it, but did it and it
worked). I woudl consider cold-calling, but I don't know if I could commit
I do a lot of teaching, employee education sessions and "intimite"
seminars (dinner meetings with individual invitations - no advertising). I
network a lot and am very active in the Chamber and Lion's Club. But
those are more for PR than direct prospecting. I have done a small trade
show, and plan to do the next Home Show in the area.
I get VERY good return on the teaching engagements and dinners.
Problem is, I can only do so much of that (I only have so many nights in a
week). And summers are not good for this stuff - no classes, and dinners
are hard to nail down.
Question: what are some of the other ways people get good returns on
prospecting? I am always interested in new ideas.