The preliminary results of a study commissioned by the Family Firm Institute, soon to be published in Family Business Review, provide a new framework for analyzing the longevity of a family business and its ability to create transgenerational value. The study, “From Longevity of Firms to Transgenerational Entrepreneurship: Introducing Family Entrepreneurial Orientation,”1 suggests focusing on the family itself and its entrepreneurial orientation, rather than on a particular ...

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