Intelligent Advisor

Faking It: A Look Behind Firms' Twitter Followings

LinkedIn may be the bulletin board for financial services firms, but Twitter is where the everyday conversations take place, and the number of followers is often seen as an indication of influence. But is it? 

We asked the folks at StatusPeople, whose algorithm reveals spam, or robot, followers with few or no followers or tweets of their own, to examine the accounts of our top brokerages. (Note: We don’t suggest, nor do we believe, the firms knowingly solicit these illegitimate followers. Spam, unfortunately, is everywhere.)

 

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Diana Britton

Diana Britton is the Managing Editor of WealthManagement.com and REP. Magazine, covering asset management and independent broker/dealers from all angles. A native of Los Angeles, she now lives in...

Ryan W. Neal

Ryan W. Neal is an associate editor for WealthManagement.com. Originally from Sacramento, Calif., Ryan studied English and philosophy at UC Santa Barbara and found his way into journalism. After...
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