Wells Fargo Advisors brought on the force behind the user experience at AmercianExpress.com to head up the brokerage’s digital strategy.
As head of Wells Fargo Advisors Digital, Devon McConnell will be responsible for the strategic vision and development of the firm’s mobile and online client platforms, as well as the other ways in which clients connect with their advisors. McConnell will report directly to president Mary Mack.
“Devon is a recognized and respected leader in top digital solutions roles and has been deeply immersed in technology, mobile and front-end experiences,” Mack said in a statement Monday. “Her knowledge of innovative solutions and customer friendly digital experiences will be a tremendous advantage to our business. I am delighted she is joining our team.”
Under Mack’s direction, Wells Fargo Advisors is making its most significant technology investment in a decade and seeking to provide additional mobility to its advisors. In her newly created role, McConnell will oversee the Wells Fargo Advisors’ planned 2015 launch of new online tools to guide clients through investing. The firm is also planning to develop a re-designed tablet app and expand social media usage among its more than 15,000 advisors.
"These investments are part of our multi-year commitment to leveraging the core strength of our business, the relationship an advisor has with the client, as we extend advice to our clients in a 24/7 world while building a clear on-ramp to investing for the next generation of investors," Mack says.
Prior to her work at American Express where she developed and implemented the company’s web redesign, she served as head of digital client strategy at JP Morgan Asset Management. McConnell has also worked for Citi as a product marketing director and for the digital design agency Fusebox.